Ayumi Mamiya is a young witch who was cursed during her childhood. The only one who could lift this curse is Haruo Yoshikawa, which forces her to study at the same school and move into the Yoshikawa residence as the maid. For most of the series, Ayumi tries to seduce Haruo and "make him a man", by flirting and casting spells. Because of this, she and Maika constantly get into arguments and fights - which Ayumi inevitably loses. She claims that her curse is the reason for her seduction attempts, although it is revealed that she truly loves him in the last episode. Ayumi Mamiya is a very determined, humorous, and strange-hearted girl, but can be heart-warming as well. She sometime wears sandals.